Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
The hard truth is that younger donors not only want more information in less time, but they prefer to give differently. Even the way they define what it means to be a donor differs from the generation that preceded them.
So what strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future?
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