Does Your Message Fit Into a Tweet?
2. Use multimedia content
Post short videos (60 or 90 seconds) that describe who you are and what you do. Include testimonials of individuals who are receiving help. Don’t splinter off a program with its own identity. It’s all about consistency and relationship to the parent brand.
3. Tailor message to platform
Don’t try to explain the nuances of, say, a drug- and alcohol-recovery program on Facebook. Instead, show program participants taking part in the aspects of the program. And when you tweet, be laser-focused on a specific program or event.