Hello, I Love You; Won't You Tell Me Your Name

Last week, I gave in to peer pressure and signed up for a Google+ account. So, after I tweeted, posted on Facebook and read the contents of my four e-mail accounts, I had to update my Google+ account. Then I called my husband from my mobile phone, texted my daughter and e-mailed my sister.

We all have so many ways to connect — but sometimes it feels like that Doors song. Or in 21st century language, "Our nonprofit has 'likes' on Facebook, followers on Twitter, subscribers on YouTube — but our donor file isn't growing." They all love us, but do they really know us?