FrontStream Creates Big Opportunities for Charities and Corporate Philanthropists
(Press release, March 19, 2015) — FrontStream has announced the release of a platform integration that now offers a complete range of tools for CSR teams to offer their employees in their philanthropic efforts. This enables businesses to develop more impactful social responsibility and employee engagement programs by giving employee donors the ability to set up fundraising campaigns for any of the nearly 2 million nonprofit organizations in the U.S. and Canada.
FrontStream is a fully integrated fundraising and philanthropy solutions provider that serves over 20,000 nonprofit organizations and nearly 500 major corporations around the world. With a well-established presence in both the corporate and charitable sectors, FrontStream has taken steps to connect the two verticals by building a native connection between their workplace giving solutions and peer-to-peer fundraising platform.
FrontStream is the first company to combine employee giving, volunteerism, matching, donor management through a robust CRM and fundraising as a unified platform and the platform integration represents the genesis of this revolutionary move in the world of philanthropy. The integration takes full advantage of FrontStream’s unique position in the market as the provider that sits at the intersection between commerce and philanthropy and offers the most comprehensive set of integrated data solutions for all of its constituents; nonprofits, corporations and individual donors and fundraisers.
Better for Employees
With this enhancement, any employee is now able to create a personal fundraising page for any registered nonprofit in the U.S. or Canada and their fundraising page will be added to an internal database of campaigns that other employees have the ability to donate directly to. Employees also have the ability to register for fundraising events and use built-in social tools to fundraise for causes they are passionate about. Not only does this extend their fundraising efforts beyond the workplace into their personal network but also gives them the opportunity to incorporate their personal passion into their daily work. Fundraisers can make independent and well-informed choices and give to credible nonprofit organizations whose mission reflects the values of individual employees.
This integration is an expansion of existing CSR programs. In addition to the contributions employees may already be making through their employer-sponsored philanthropy programs, i.e. charitable payroll deductions, matched gifts, or direct donations, they can easily optimize their own grassroots fundraising efforts and raise additional funds through their friends and family by tapping into the power of FirstGiving’s socially-integrated fundraising tools, thus giving them the potential to exponentially boost the impact of their fundraising efforts.
Better CSR Insight
Businesses are continually looking for creative new ways to engage their employee populations and corporate social responsibility (CSR) programs are one way that is being achieved. Most large-scale CSR programs are established at the corporate level and the intricacies of these programs are being managed by CSR teams that often have limited insight into the charitable contributions of their workforce outside of the workplace.
Now that peer-to-peer, fundraising pages have been incorporated into the FrontStream Workplace Philanthropy interface, companies can amplify, tailor, and measure their CSR impacts and CSR team will have potential for more impact than ever before.
To help track and quantify this impact, FrontStream’s Campaign Management tool grants administrators visibility into detailed employee fundraising data from FirstGiving. Campaign Management administrators can gain insight on employees who have created fundraising pages and segment this data by locale, donation amount, causes impacted, etc. These statistics can then be used in internal and external corporate fundraising reports and impact analyses that determine the effectiveness of these programs.
Further, integrated donor data provides employers insight into the activities of their employees outside of the workplace and helps to craft a more robust engagement program that is reflective of the sentiments of the employee population.
Better for Charities
Nonprofits now have another channel to build community engagement around their causes. Every registered, tax exempt nonprofit in the U.S. and Canada is automatically included in FirstGiving’s charity database and thousands of nonprofit organizations benefit directly from the fundraising efforts of supporters through the FirstGiving platform. Now that this functionality is open to a community of donors that are connected through workplace giving, nonprofits have the ability to identify more targeted donor communities.
To learn more about FrontStream’s workplace giving programs, go to http://info.frontstream.com/workplace-philanthropy-information-request.html
To learn more about FirstGiving, visit http://www.firstgiving.com