Five Key Strategies to Developing a Mid-Level Donor Program

5) Receiving a gift from a mid-level donor does not end the communication. Prompt and personal acknowledgements, recognition and follow-through are essential.

What can you hope to expect from a strong mid-level program? You can expect to see an increase in revenue and an improvement in overall retention from these donors and, as a result, from the overall file. You can expect to see the retention of the mid-level file to be better than the retention of your lower-level file, but not as strong as your major donors. And you can expect to have a strong and stable core group of loyal donors for years to come.