Carl Bloom Associates

70 Nonprofit Trends for 2015
February 1, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.

30 Ideas to Enhance Fundraising Direct-Response Creative, Part 1
June 30, 2014

At the Association of Fundraising Professionals' Fundraising Day in New York last Friday, three fundraising professionals, along with moderator Amy Tripi, president of Tripi Consulting, shared 30 ideas to enhance fundraising direct-response creative. Here are the first 10 ideas from the session "30 Ides in 60 Minutes: Your Hour of Creative Power."

New Videos From the 2009 Bridge Conference
July 28, 2009

Listen as Jeff Patrick, president and founder of Common Knowledge, talks about a magic formula for donor cultivation; and Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding.

Tips on Rebranding Without Losing Donors
July 27, 2009

Luke Vander Linden, vice president of integrated marketing services for Carl Bloom Associates, discusses rebranding, which he presented a session on at the 2009 Bridge Conference held just outside Washington, D.C., in late July.

Carl Bloom Associates Partners With Mary Ann Donahue, Public Broadcasting's Top On-Air Fundraising Producer
May 18, 2009

White Plains, New York, May 14, 2009 — Veteran fundraising agency Carl Bloom Associates (CBA) is adding pledge drive and telethon consulting to the expanding catalog of services it offers its partner/clients with the addition of long-time public television pledge drive producer Mary Ann Donahue as its newest professional associate.  Effective immediately, Donahue will work alongside CBA and its clients in public broadcasting and at other not-for-profits to professionalize and optimize their on-air fundraising drives.

Carl Bloom Associates Finds Public Libraries' Fundraising Results Still Good Despite Bad Economy
February 13, 2009

Fundraising results from Carl Bloom Associates’ Direct Marketing Library Consortia ; a cooperative group of big and small public libraries across the country ; were very strong in the last few months of 2008.  Acquisition direct mail response rates were more than double those for the year before for one co-op member and up about 80% year-to-year on average for all participating libraries.

Five Tips for Courting the Mid-level Donor
October 23, 2007

In its whitepaper Courting the Mid-level Donor, fundraising consultancy Carl Bloom Associates offers these tips for doing just that: * Study giving history. Although base-level donors often are one-up givers, you might be able to develop some mid-level donors among them by studying giving history for multiyear donors who tend to increase giving amounts. Consider testing a stretch appeal to these individuals with a special offer that emphasizes recognition, as described in the next point. * Plan your mid-level offers carefully. These donors will want meaningful opportunities to participate in your mission, including invitations to special events, lectures and behind-the-scenes meetings with staff. And