Wow! Who ever thought the Gold Awards could be so exciting? The sun was setting on judgement day, and we had a tie for Package of the Year. A first! So, I polled our four judges — Steve Froehlich, director of development analytics at the ASPCA; Tim O’Leary, vice president of McPherson Associates; Paul Bobnak, director of North American Publishing Co.’s Who’s Mailing What! Archive; and FS Senior Editor Abny Santicola. After some soul searching and spirited debate, they weighed in: two for one package and the other two for the other package.
Carl Bloom Associates
Looking to improve retention and increase revenue per donor? Is your support base split between small donors and major donors, with a big gap in between? Maybe it’s time to give a serious look at developing a mid-level program. A few steps above basic membership and a few steps below major giving, a mid-level program should be seen as a bridge between the two, as well as a terrific source of member retention, revenue growth and upgrade potential. A mid-level program can mean different things to different organizations. For some, mid-level donors are those giving $1,000 or more. For others, it’s $250