George Whelan

Looking to improve retention and increase revenue per donor? Is your support base split between small donors and major donors, with a big gap in between? Maybe it’s time to give a serious look at developing a mid-level program. A few steps above basic membership and a few steps below major giving, a mid-level program should be seen as a bridge between the two, as well as a terrific source of member retention, revenue growth and upgrade potential. A mid-level program can mean different things to different organizations. For some, mid-level donors are those giving $1,000 or more. For others, it’s $250