Engage Conference Spotlight: Measuring Donor Loyalty
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
There are all types of metrics out there to measure donor loyalty. In our January issue this year, Adrian Sargeant, the Robert F. Hartsook Professor of Fundraising at Indiana University, and Kevin Schulman, CEO of DonorVoice, cautioned that some metrics can be too simplistic when "Measuring Donor Loyalty."
Kevin will lead the "Donor Loyalty" roundtables at the Engage Conference.