Engage Conference Spotlight: Content Marketing for Nonprofits
On April 10, FundRaising Success is hosting its second annual Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
Content marketing has been garnering a lot of attention in the both the for-profit and nonprofit communications space. That's because content marketing can do so much for marketers: engage, enlighten and drive action.
In her book, “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money,” fundraising consultant Kivi Leroux Miller, president of Nonprofit Marketing Guide, offers a guide on how nonprofits can utilize content marketing to engage donors and enhance fundraising. For our November issue, Leroux Miller spoke with FundRaising Success about "Content Marketing for Nonprofits."
Leroux Miller will offer even more insights on content marketing for nonprofits in her keynote presentation, "Content Marketing: The Next Level in Donor Engagement," at the second annual Engage Conference April 10 in Philadelphia. She will also lead the content marketing roundtables.