Eight Ways to Engage Donors While Raising Funds
7. Use interactive tools. Use technology and online navigation to your advantage. Have your action pages push to donation pages. This helps guide your supporters through the transition from activists to a financial donors.
8. Remember the real goal. Make it clear to your supporters that raising money is not a sole purpose, but rather a means to an end. Stressing what donated funds will help accomplish keeps your supporters tied to the mission and engaged in your success.