Eight Ways to Engage Donors While Raising Funds
6. Refine your messages. Make sure your message is asking prospects to give a gift, not just show support. Go back and review your communications — are you asking for general “support” or financial donations? Are you asking your audience to “help you air an ad” or are you telling them what their gift will enable? Make the appeal specific to a donation instead of an action. Also make sure you are tailoring your messages to each audience.