Eight Ways to Engage Donors While Raising Funds
4. Reward supporters for your organization’s successes. Keep your rewards simple and easy to manage. Remember that they don’t have to be financial, but should be appropriate to your cause and your supporters’ interests. Many organizations offer tokens of appreciation to supporters after successful efforts, such as financial campaigns that meet dollar goals or activism campaigns that produced the desired number of responses and/or result. Rewards can be as simple as posting a story about someone who made on difference on the Web site, hosting a thank-you event, or magazines designed specifically for contributors and unavailable by subscription.