EIGHT BRANDS RECEIVE FIRST-EVER LADIES HOME JOURNAL DO GOOD STAMP FOR THEIR PHILANTHROPIC EFFORTS
NEW YORK, November 23, 2009 — Ladies’ Home Journal Editor-in-Chief Sally Lee announced today that eight philanthropically-minded companies have been honored with its first-ever “Do Good” Stamp. The companies will be featured in the December/January issue of the magazine and on LHJ.com, and will receive an insignia that can be used in their brand packaging and promotional materials to raise awareness for their cause-related efforts.
“We are very happy to celebrate these brand initiatives and show how they are making positive changes in people’s lives – not to mention, highlight how consumers can also get involved,” explained Lee
To receive the Stamp, a company’s charitable works must involve its consumers and employees, be innovative and achieve results. The “Do Good” Stamp recipients are:
· Burt’s Bees – Employees spend up to 30 business hours a year improving their community. This year, projects included collaborating with Habitat for Humanity and Kaboom! on an eco-friendly playground, and donating 400 pairs of jeans to Habitat, which repurposed them to insulate new homes.
· Hard Rock International – Since 1991, its musician-designed Signature Series t-shirt line has raised millions of dollars for a variety of causes. Also, the Hard Rock’s Ambassador Program encourages employees to spearhead fundraising drives for their communities.
· Lee Jeans – Fourteen years ago, the company created Lee National Denim Day, which collects $5 donations for breast cancer in exchange for employees wearing denim to work for a day. Today, Denim Day has raised more than $80 million and has become one of the largest single-day fundraisers for breast cancer nationwide.
· L’Oréal Paris – The beauty company has donated more than $18 million to fund the fight against ovarian cancer thanks in part to sales from its Color of Hope cosmetics collection.
· Mary Kay – The company’s efforts to end domestic abuse include a campaign encouraging lawmakers to legislate violence prevention education; partnering with the nonprofit Break the Cycle to sponsor the Ending Violence classroom DVD; and contributing more than $18 million over the past nine years to shelters addressing domestic violence prevention across the country.