DRTV Nuggets From the DMA New York Conference

* Your telemarketing partner is a very critical component of success in DRTV campaigns. They need to be on 24/7 while your infomercial is running, they need to have multiple sites, precise script development, and great technology services. My impression was that the TM partner was at least as important as the DRTV partner, since TM is the critical point of fulfilling the gift transaction.