Industry Insider: DMW Direct Promotes Renee Mezzanotte to EVP, Client Services
PHILADELPHIA (Feb. 23) — DMW Direct, a leading direct response advertising agency that specializes in marketing to the diverse and growing 50+ demographic, today announced the promotion of Renee Mezzanotte to Executive Vice President, Client Services. In this role, she will be responsible for overseeing the company's Account Services, Interactive Marketing, Strategy and Media Services departments.
"Since joining DMW in 2006, Renee has played an instrumental role in securing and managing key accounts, leading our digital marketing services and developing the professional skill set of internal staff," said Mark Mandia, President and COO of DMW Direct. "We look forward to her continued leadership, and we are confident that she will take an even stronger role in developing new, more effective and better integrated direct response marketing solutions for our clients."
Renee previously served as Senior Vice President, Account Services, spearheading successful direct marketing campaigns for DMW clients in a variety of industries — from supply chain management and insurance to special materials manufacturing and high speed mobile Internet. Recent clients include Clearwire, Bank of Montreal, AARP Services Inc., Tufts Health Plan Medicare Preferred, Williams Advanced Materials and Chartis Private Client Group, among others.
Highlights of Renee's tenure at DMW include launching Highmark Blue Cross Blue Shield's first digital initiative for lead and sales acquisition, including online media and a drive-to-membership microsite, and Excellus BlueCross BlueShield's first New to Medicare Web initiative that was part of an award-winning, integrated direct marketing program.
In addition to her wide-ranging account management experience, Renee has also directed both media and marketing information functions. Her work in these areas resulted in the development of leading-edge media and database capabilities used to help clients reach highly desirable target audiences.
Prior to joining DMW Direct, Renee provided strategic marketing services to clients such as British Telecommunications, Nextel and Road Runner High Speed Internet.
About DMW Direct
DMW Direct is a direct response advertising agency with deep experience serving marketers who target today's 50+ consumer. To learn more about DMW Direct, please visit www.dmwdirect.com.