DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
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Joe Boland
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Then the note card package was tested against a more mission-based, nonpremium package. The packages went out last November, with 33,074 note card mailers sent. Turns out, both mailers did well — with an average gift that was about the same for both — but as expected, the premium package had a higher response rate and was the clear winner.
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