DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
“The whole theme of the package was about connecting the donor and asking the donor to help CUCS and help needy New Yorkers to help make the city we all love a better place,” she adds.
Thus, the “NYC Note Cards: Scenes of the City We Love” package was born. The outer envelope had the New York City skyline in the background, with the teaser “Special gifts for you: Beautiful scenes of the city we love,” printed right above the window. Inside was a letter detailing the theme of “Rebuilding lives together,” highlighting stories of the people CUCS helps, as well as a more detailed “Backgrounder for New Supporters,” highlighting more stories and programs CUCS offers. Then, of course, the note cards of beautiful New York City scenes were included as a gift to new donors.