DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
The first priority was to come up with the proper theme. Because experience has shown that premium packages tend to get better fundraising results than nonpremium packages, particularly in acquisition, CUCS and Tripi developed a note card package with scenes from New York City.
“What’s really special about this package [is that it connects] the premium to the mission …” Sena says. “… We have had a lot of success in the mail with note card packages for other clients, so we chose to do a note card package. The artwork we chose for it were scenes from New York City.