Direct Mail for Direct Action
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Further, the unique ability to tightly target "right-minded" prospects with acquired lists afforded by a direct-mail campaign helps ensure that marketing dollars are spent only on those who might consider making such a monumental effort. A response for more information brings not only the most dedicated of participants, but along with them new donors and the army of volunteers required to mount these productions.
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- People:
- Jack Hudson
- Places:
- Santa Monica, Calif.
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