Jack Hudson

Direct Mail for Direct Action -- A Crucial Component of an Event-marketing Campaign Dec. 6, 2005 By Jack Hudson The sight of several thousand people starting off on what will become a full day, a whole weekend or even an entire week of what some might call "extreme" sports -- be it walking, running or cycling -- in the name of a good cause is a stirring one, and one that's becoming increasingly more common. It often does, though, prompt one to wonder what motivated so many to take on so much. The market for multi-day fundraising "challenge" events owes its growth in no

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