Direct Mail for Direct Action
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The market for multi-day fundraising "challenge" events owes its growth in no small part to direct-mail marketing. Aside from word of mouth, no other medium has the ability to so completely communicate the experiential nature of such events.
Multi-day fundraising events do much more than just raise funds -- they provide participants with an extraordinary sense of satisfaction and feeling of making a real difference. For some, they're a way to deal with or recover from an illness, or grieve the loss of a loved one. They spread awareness and create activists, and perhaps most importantly, spontaneously build their very own communities, which often last long after the event is packed up.
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- People:
- Jack Hudson
- Places:
- Santa Monica, Calif.
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