Direct Mail for Direct Action

Direct Mail for Direct Action -- A Crucial Component of an Event-marketing Campaign

Dec. 6, 2005

By Jack Hudson

The sight of several thousand people starting off on what will become a full day, a whole weekend or even an entire week of what some might call "extreme" sports -- be it walking, running or cycling -- in the name of a good cause is a stirring one, and one that's becoming increasingly more common. It often does, though, prompt one to wonder what motivated so many to take on so much.