Customedialabs Revitalizes Philadelphia Ronald McDonald House's Online Presence
Philadelphia, PA, November 11, 2009 — customedialabs, an interactive media agency, today announces the launch of a new online home for the “first house that love built,” the Philadelphia Ronald McDonald House.
Launched in time for the holidays, the modern, user-friendly website has a highly personal and emotional look and feel, a design approach that customedialabs took to help increase awareness of the 35-year-old charity, recruit more volunteers and boost donations.
Because the Philadelphia Ronald McDonald House website incorporates a range of time-sensitive information, including recent news, events and photo galleries, it was critical for customedialabs to not only enhance the site’s user experience but to also give it scalability and room to grow. By providing an easy method of updating and editing content through TYPO3, an enterprise-level open source content management system, customedialabs has made the navigation on the back and front ends of the site simple and easy to understand for both external users and the charity’s staff.
“Our new site not only meets but exceeds our needs, and is both gorgeous and functional as well,” said Philadelphia Ronald McDonald House staff of its new website, www.philarmh.org. “On the back end, the site is straightforward and intuitive, which makes it a pleasure to update… the experience and the outcome were even better than we could have hoped for.”
In addition to creating a fresh design and implementing a tailored content management system, customedialabs also updated the website’s donation forms, integrated Google Maps on the locations page and incorporated send-to-a-friend functionality on individual site pages to optimize opportunities for volunteering and donating.
About Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of critically ill children receiving treatment at local hospitals. We operate two Houses in Philadelphia, serving a total of 59 families each night. The Philadelphia Ronald McDonald House also runs the Ronald McDonald Camp in the Poconos for oncology patients and their siblings. In addition, we offer two Family Rooms in the Oncology and Cardiac Centers at The Children’s Hospital of Philadelphia to provide a respite space for families away from the bedside. Founded in 1974 as the very first Ronald McDonald House in the world, we are the model for the over 285 Houses throughout the globe. Learn more at www.philarmh.org.
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency’s core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.