Conference Roundup: Protecting Your Brand

In the session “Protecting Your Brand” at last week’s 2008 New York Nonprofit Conference, speakers addressed the various ways nonprofit brands can become diluted or even tainted as organizations find more and innovative ways to bring in donor dollars.

Jennifer Tierney, development director for Doctors Without Borders/Medecins Sans Frontieres USA, addressed, among other topics, third-party fundraisers, where groups of well-intentioned (one would hope) supporters hold independent events and then funnel part or all of the proceeds to the organization.