I'm happy to introduce everyone to FS' new ?managing editor, Janet Spavlik, who comes to us from our sister publications, Publishing Executive and Book Business. You can reach her at jspavlik@napco.com or 215.238.5317. I hope you'll all take a minute to welcome her to the joyous, abundant world of nonprofit fundraising.
Jennifer Tierney
People who go online to donate to charity for the first time often do not return to the Internet to make later gifts, according to a new study examining the experience of 24 nonprofit groups.
In the session “Protecting Your Brand” at last week’s 2008 New York Nonprofit Conference, speakers addressed the various ways nonprofit brands can become diluted or even tainted as organizations find more and innovative ways to bring in donor dollars. Jennifer Tierney, development director for Doctors Without Borders/Medecins Sans Frontieres USA, addressed, among other topics, third-party fundraisers, where groups of well-intentioned (one would hope) supporters hold independent events and then funnel part or all of the proceeds to the organization. Such events, Tierney said, can be good in that they could result in exposure and funds with little effort or resources put forth by
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