Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“It comes to the essential part of Amnesty,” Duschinsky said. “It comes to one thing — its logo. They turned it into the culmination of all these dictators blowing at it. They created power in their brand by playing with it, giving it life.”
Duschinsky said fundraisers also must remember what people retain from communication. A study by researcher Albert Mehrabian showed that only 7 percent of communication comes from spoken words, 38 percent from the tone of the voice and 55 percent from body language.
0 Comments
View Comments
Related Content
Comments