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“Think about preparation for your next board meeting. Who’s prepared to make a mistake? The culture now is it’s not OK to be wrong,” Duschinsky said. “We get educated out of our creativity. It’s time to change.”
Organizations should be investing time, energy and money into finding their next great fundraising idea, he said, advising that nonprofits should be willing and able to plunk 10 percent of their budgets into research and development.
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