Communication is key for Bard College fundraising, and part of that means making the ask.

By Abny Santicola

Bard College is a four-year liberal arts and sciences institution nestled on two historic riverfront estates in New York’s Hudson Valley. Founded in 1860, the college today experiences the common challenges faced by most higher-education institutions striving to expand programs and raise the bar of support from parents, alumni and its surrounding community.