Links to Blogs Posts You Should Read
The Heresy of Netflix
"Any beloved brand has a differentiating feature, a hook that gives brand fanatics something to hang their hats on, and Netflix's was customer care and responsiveness. This breach of faith is potentially damning to Netflix. Because the world is full of things for consumers to believe in, and in the battle for consumer devotion, no brand is sacred." Click here to read the full post.
Drop Your Membership in the 'Ain't It Awful' Club
"One thing I've learned over the years is that mindset and attitude are everything, especially in fundraising. If you see fundraising as hard or a necessary evil, guess what your experience is going to be? You've got to change your thinking. Look at fundraising as this: you're giving people in the community the chance to partner with your nonprofit to change the lives of the people your organization serves. Simple, but extremely effective." Click here to read the full post.