Raising the Bar for Higher Gifts
Case Study of a Donor-Upgrade Program
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Judicial Watch’s revenues in this group are up more than 300 percent in Q1’05, compared to the same period in 2004. Approximately 1,000 people increased their HPC. If each of these donors makes the same number of gifts in 2005 that they did last year, but gives at their new benchmark HPC, Judicial Watch will see an increase of more than $600,000 by year’s end.
When you add that $600,000 to the initial $454,468 acquired in the campaign, the bottom-line impact is $1.05 million in additional revenue.
Roy Jones is director of direct marketing at Judicial Watch. He can be reached at email@example.com.
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