Raising the Bar for Higher Gifts

So, you want your $100 check writers to start writing $200 checks and your $250 folks to give you $500? Well, all you have to do is ask.

Be warned, however, that any time you push to increase the size of a gift you will, more than likely, reduce the response rate of the initial mailing or offer. But the net impact over the next 12 months can be significant and positive.