Books: ‘Internet Management for Nonprofits’
Just as "Internet Management for Nonprofits: Strategies, Tools & Trade Secrets" advises its readers to do, the book is available via different channels — including Kindle, online, e-mail updates and hardcover — and takes on the appropriate identity in each.
Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make nonprofit management easier. Chapter one starts off with one of the more controversial topics in marketing today, "The ROI of Social Media," and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters.
Here, Hart explains more about how the book can benefit nonprofits:
FundRaising Success: What prompted the creation of this book?
Ted Hart: This book is part of a series of books that I've written for John Wiley & Sons related to Internet fundraising, website design and social media. So this is actually my sixth book. And the genesis of this was to create a work that would help both boards of directors and nonprofit administrators learn how to manage their organization using Internet services.
FS: And that's something they said they needed?
TH: Yes. As we lectured around the world and we were in contact through my radio program and through my newsletter, there were a lot of questions that we were getting about, "How do I actually use these tools to add efficiency and effectiveness to the operations of my organization?" And that's exactly what they'll get in this book.
FS: How does this book address challenges fundraisers are seeing in this economy?
TH: Every charity is challenged today with shrinking budgets and rising expectations. And what the Internet allows charities to do is to reach out to wider audiences, be more transparent, and to do a better job at both managing themselves and raising money. So it's both the efficiency and the effectiveness that all charities are challenged with, and this book helps bridge that gap.