Affinity Marketing: Buy to Give

It's also important to evaluate the affinity-marketing company from the standpoint of its fiscal stability, corporate infrastructure and caliber of staff in key positions, including senior executives in marketing, customer service and information technology. The company should hold similar values and have a corporate mission that includes helping to advance the missions of nonprofit organizations. Checking references of existing nonprofit clients who can share what their experiences have been with the affinity-marketing company is another important assessment measure.