Affinity Marketing: Buy to Give

In assessing the company's customer service, pay special attention to its call-center operation. Is it equipped with state-of-the-art voice and computer technology to facilitate customer ordering and tracking procedures? Does the company have a training program to assure that its customer-service representatives are knowledgeable regarding its products/services, courteous and well-spoken? Does the company have reporting procedures (e.g., reports providing a breakdown of monthly or quarterly sales within various product/service lines) in place to help a nonprofit track the incoming revenues from the program?