Affinity Marketing: Buy to Give
An affinity-marketing ?program allows supporters to generate donations ?just by virtue of making everyday purchases.
? It doesn't matter what products/services are involved in an affinity-marketing program, nor does it matter which vendor is selected. The selection of an affinity-marketing partner should hinge on the universal appeal, quality and cost competitiveness of its products/services. Beyond that, the company's shared values, customer-service support and track record in affinity-marketing partnerships with other nonprofits should be carefully considered.
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