Affinity Marketing: Buy to Give

Best practices
In order to gain strong results from affinity-marketing programs, nonprofits should adhere to proven practices in the areas of program management and monitoring, partner selection, marketing, and ?communications.

Start by designating an individual within your organization to serve as the affinity-marketing program coordinator. This individual should be charged with initiating the search for the right affinity-marketing ?partner, maintaining ongoing communication with that partner, ?making sure the program is being promoted effectively, and tracking the results of the program and sharing these findings with the nonprofit's management.