American Red Cross Launches Gifts that Save the Day Holiday Campaign
The television ads, which start November 23, mark the first time since 2003 that the Red Cross has done national television advertising during the holiday giving season. The advertising will support the end-of-year giving campaigns of the Red Cross and of chapters throughout the country.
The Red Cross ads feature photos and images of people being offered comfort and help by the Red Cross after a disaster, when they need life-saving blood or following a local home fire. The ads, which feature a voiceover from actor Jimmy Smits, seek to capture the “Red Cross moment” when people go from despair to hope, and urge people to give the gift that saves the day.