American Red Cross Launches Gifts that Save the Day Holiday Campaign
In addition, the online catalog provides an opportunity for people to give a charitable gift while doing their online shopping. Although retail sales are projected to remain flat this holiday season, online holiday gift-giving is expected to grow by 4 percent.
Gifts made through the catalog are contributions towards a Red Cross program area, not a donation to a specific project or item. The donations will be used to provide assistance where it is needed most within the program area; remaining money is put to use where it is needed most.