Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
Agency will also support the LIVESTRONGâ„¢ Global Cancer Summit to take place Summer 2009 in Europe
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The LAF is the catalyst that will bring together survivors, world leaders and policy makers who must commit to cancer control before it becomes a public health catastrophe. This global movement will include an anti-stigma campaign, a global awareness campaign and support of Lance Armstrong's tour appearances in 2009. The work commences at the kick-off of the campaign during the Tour Down Under in Adelaide, Australia, in mid-January. A focus of the efforts will be the first LIVESTRONG Global Cancer Summit this summer, which will bring together world leaders and the cancer community to pledge their commitments to cancer control in their countries.
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