Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
Agency will also support the LIVESTRONGâ„¢ Global Cancer Summit to take place Summer 2009 in Europe
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Cancer is projected to be the leading cause of death worldwide by 2010, and claim 12 million lives by 2030. But 60 percent of all cancer is preventable, and one-third can be cured if detected early and treated effectively. Following 18 months of research on perceptions of cancer around the world, the LAF discovered there are widespread misconceptions, stigma and lack of awareness associated with cancer. In many countries, cancer is considered a death sentence, causing people to avoid seeking prevention, detection and treatment. The LAF created the LIVESTRONG Global Cancer Campaign in response to these barriers to survivorship, with Lance Armstrong leading the way by getting back on the bike to put a spotlight on cancer.
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