Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
Agency will also support the LIVESTRONGâ„¢ Global Cancer Summit to take place Summer 2009 in Europe
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The LIVESTRONG Global Cancer Campaign will be focused on supporting the 28 million people living with cancer worldwide, dispelling the misconceptions surrounding the disease and urging world leaders to make cancer control a greater priority. Ogilvy PR will provide a range of communications services in support of the campaign, including strategic planning, materials development, grass-roots campaign development, influencer outreach, digital influence, government affairs and special events.
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