After Acquisitions, Nonprofit Tech Companies Rebrand as Bonterra
Leading the way regarding nonprofit technology consolidations over the past year, private equity firm Apax acquired CyberGrants in June 2021. Then it added EveryAction and Social Solutions to the mix in October 2021. Network for Good became the most recent addition in January. EveryAction had acquired GiveGab and SalsaLabs in April and June 2021, respectively.
“We are passionate about serving the people who make social good possible — the dedicated changemakers who work tirelessly to make a difference — and supporting them with proven technology that makes their jobs easier,” said Erin Mulligan Nelson, CEO of Bonterra, in a statement. “Joining these organizations together offers limitless possibilities to help the doers reach their most ambitious goals. This collaboration has the power to reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.”
Derived from the French word for “good” and the Latin word for “land,” Bonterra represents the “exponential good that can be accomplished with the right foundation,” according to the company.
Bonterra, which describes itself as the second largest and fastest growing nonprofit technology provider, currently assists more than 15,000 nonprofits and more than 80 foundations and partners, which gave more than $7.4 billion to at least 225,000 nonprofit organizations. Prior to the Network for Good deal, the company estimated its anticipated revenue at $200 million.
“Bonterra is supporting those revenue goals, while also utilizing the expertise from NFG's team to bolster revenue across Bonterra’s solutions,” Nelson told NonProfit PRO.
The new company offers a wide-range of nonprofit technology. For fundraising and donor relationship management, EveryAction, GiveGab, Network for Good and SalsaLabs are omnichannel platforms that allow nonprofits to cultivate donors to raise more for their causes. Social Solutions’ Apricot, ETO and Penelope products can handle case management by providing data-driven insights to measure impact and change outcomes. CyberGrants’ Grants Management, Employee Giving and Volunteerism products round out the offerings with a corporate philanthropy focus.
Officially branding the companies under Bonterra further helps it show how nonprofits can integrate those diverse products to meet their needs.
“There is an opportunity to be thoughtful with our purpose and provide innovation in under-served markets. We will also be focusing on our go-to market strategy with our broad portfolio,” Nelson told NonProfit PRO. “Coming together as Bonterra has been purposeful from day one — it’s not just a collection of pieces and products and applications. From top to bottom, from investors to those on the front line, we are all aligned on our mission and are part of one force for good.”
Nelson will drive the company’s overall strategy. Former CEO of CyberGrants, Mark Laden, will take on the role of Bonterra’s chief strategy officer, while Bill Strathmann will move from Network for Good's CEO to its general manager. Stu Trevelyan, who served as EveryAction CEO, left the company in December 2021.