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“Professionalizing the fundraising staff is important because, you know, people are looking. People care deeply, and they want to know that the dollars are going where you say they’re going. I think it’s important that people are trained. This is a profession, and [WWP has] always treated it that way. We want our folks to be professional development folks. We want them to have the credentials necessary to do the job and to be able to work in their world, in that fundraising world.”
— John Melia, founder and executive director of the Wounded Warrior Project, quoted in FundRaising Success’ June cover story.