Advisor 02/05/08_Quote

“There’s a good chance that our [monthly donor] did not select her two favorite charities and then join their monthly programs. Most likely, she responded to the two charities who asked her first.”

— Harvey McKinnon from “Myths of Monthly Donor Programs: Challenging the Myths About Monthly Giving Programs,” as quoted by Krista Harte Sassaman, senior account director at Epsilon, in her session, “Monthly Giving Basics & Beyond: Shattering the Status Quo With Your Sustainer Program,” at the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference last month.