A successful planned-giving campaign takes it slow, nrturing relationship with older donors that will far outlive their immediate cash-generating years.

By Mark Walker

One such couple, John and Amy, had been recruited by one of the founders more than 40 years ago because they had a business background and the nonprofit needed someone to market its programs on the West Coast, which the couple did for a number of years. Next, the founder asked them to go to Europe and set up a program there.