Having worked with three nonprofits over the past 17 years has taught me the importance of identifying and nurturing one of the most significant resources of any organization — its older donors. Cultivating these donors enriches their lives and allows them to have a positive impact on their favorite charities beyond their cash-generating years.

The New Face of Donors July 19, 2005 By Judith E. Nichols, CFRE Increasingly, our donor and prospect bases will be dominated by individuals born after, rather than before, World War II. They are very different from the men and women who came of age during the Depression and lived through that war. The new face of donors includes Baby Boomers, Generation Xers and the first wave of Generation Net, and whether you are approaching them for annual or major gifts, it will behoove you to know a little more about them, their values and their perspectives. BABY BOOMERS Middle-aged baby boomers have very

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