5 Trends of Wealthy Donors

Every fundraiser would love to attract more high-net-worth donors. But you can't engage, cultivate and sustain connections with wealthy donors unless you understand them.

Bank of America Merrill Lynch and the Center on Philanthropy at Indiana University have been tracking that data every other year since 2006. Here are some of the key findings in the most recently released 2010 Study of High Net-Worth Philanthropy: