
By
Gail Perry
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Here's a simple approach to planned giving that any organization can — and should — implement RIGHT NOW. The returns on your investment of time and energy can be simply amazing!
Planned giving is the big kahuna in fundraising. That's where the profit is, says my friend and mentor Penelope Burk.
But it's always last down the line in terms of priority — after the fundraising events, mailing campaigns, sponsorships, grant applications and you name it. Somehow we never get around to planned giving. Why? It's so technical, all my friends say. We don't know anything about it. And it's a bit weird bringing up the subject.
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