2014 Gold Awards for Fundraising Excellence On the Edge Winner: Geisinger Health System

On the Edge
Employee Campaign
Geisinger Health System
(Submitted by Geisinger Health System)

The Numbers
Recipients: 19,975
Response rate: 23 percent employee participation
Total cost: $56,013
Income generated: $3,071,000
Average gift: $1,909
Cost to raise a dollar: $0.02

Part of a long-running Centennial Campaign, the Geisinger Health System Employee Campaign took center stage in 2013 when Lucille Tarin, senior director of resource development at Geisinger, realized that many of the organization’s employees weren’t even aware that their workplace had a foundation, according to Heather Wiley Starankovic, associate vice president in Geisinger’s office of institutional advancement.